How to build your network during C-19
Have you ever heard people say that your network is one of the most integral parts of your business? This is especially the case in property, where client testimonials and word of mouth are more often than not the secret to success in an industry that is based on close relationships. As such it’s understandable that someone starting out in property might feel on the outskirts, especially with parts of the country entering local lockdowns again.
The good news is that following a few tips will help you get your foot in the door – however, these tips are by no means just for property newbies. Keeping a good network around you and growing it with your business ensures a consistent stream of leads and enquiries. Read on for how to start building your property network now…
Online events – As we went into lockdown back at the start of this month, Property networks started taking to Zoom and other platforms to continue delivering content. Virtual conferences, webinars and meets exploded in popularity. Online conferences are a great way to take notes of key speakers and attendee names and reach out to them on LinkedIn, whilst more casual networking meets over Zoom offer the chance to have a more free flowing conversation with different people. Have a look at Movers & Shakers online events which promise free informative webinars and networking opportunities. If you fancy being really adventurous, why not head to Property Tribes and have a look at some virtual exhibitions.
Facebook Groups – Property types took to Facebook en-masse in lockdown to keep in touch with the community. Facebook groups in particular are numerous, heavily frequented and offer great insights and advice from all sides of the industry. Get started by searching the word “property” and seeing which groups pop up that have your property related connections listed as members. Also, check out our new 978 Bridging Facebook Group for great insights and advice on financing your properties.
Reach out directly to people – COVID-19 and lockdown affected the industry in many different ways; some businesses thrived whilst others took a step back. Reach out to your old contacts, ask them how business is going and what they’re currently working on. More often than not you’ll get a friendly reply and a valuable insight into the market. Make sure you’re clear about what you’re currently working on and let them know you’re in the game.
Podcasts – Property podcasts have really took off in the last year or two and this trend shows no sign of stopping, with numerous casts covering all angles of the market. They’re a great way to get acquainted with some names whilst building up knowledge at the same time. We like The Property Finance Guy podcast for some great insights into commercial finance
Real Life Conferences – Yes, these still exist! You can’t beat a real face to face meeting. Whilst most bigger events are virtual, some smaller local networking events are up and running. Try searching “property”, “finance” or “investment” on Eventbrite and see what comes up locally. Face mask at the ready.